Funny how things work: we were just discussing in the comments of a previous post that even though Lionsgate already confirmed they’re not releasing a Hunger Games: Mockingjay Part 1 trailer at Cannes, it was still possible for them to have some sort of presence at the biggest film festival in the world.
Well, just today The Hollywood Reporter got to talking to Lionsgate co-chairmen Patrick Wachsberger and Rob Friedman, and they confirmed that yes, the Hunger Games franchise will be present at the festival even though the movie itself is not being shown; instead, they will market the film to their international distributors by throwing a big party, much like they did last year.
For the second year in a row, you are planning to host a Hunger Games bash at Cannes. Why incur the big expense when Mockingjay: Part 1 isn’t actually playing at the festival?
FRIEDMAN: The good news is, everyone is in Europe already. We’re a worldwide company, and it’s a big opportunity for our international distributors to actually hear what the worldwide plans are for the film, which opens in November. Cannes is the best publicity opportunity from an international penetration perspective.
This thinking definitely makes sense, considering many cast members are in France at the moment so travel isn’t an issue like it was last year. Let’s hope they can get as many actors as possible to be present at this event!
Stay tuned because we’ll definitely be informing you all when this party happens. Last year it was a big, Capitol-themed bash. Do you think they’ll do something similar this year? Tell us in a comment!