Exciting news, tributes! 😀
Lionsgate Chief Marketing Officer Tim Palen announced this morning via a press conference that the studio will be partnering with entertainment company Thinkwell Group to launch a U.S.-based touring attraction titled “The Hunger Games: The Exhibition.” It will include interactive displays of real costumes, props and other elements of the world of the Hunger Games films, from the Capitol to the different districts.
The exhibition is expected to debut in Summer 2015, just a few months before the release of the fourth and final Hunger Games movie, The Hunger Games: Mockingjay Part 2, which opens in theaters on November 20th, 2015. The tour will hold its stops at several major museums and institutions around the country, and will have its own multimedia promotional campaign. And don’t worry about availability: advance tickets will be on sale once the opening date approaches.
Not only is this a great treat to all of us Hunger Games fans, but it will also be an educational endeavor for the studio. The exhibition will be interactive, and expected to pair with local school curricula. So all the kids visiting will get to have fun and learn at the same time!
“Now that we’ve built a critical mass of intellectual property, we’re committed to extending our brands into exciting new businesses that create opportunities for our fans to engage with our properties at the same time they deliver significant incremental financial benefits to Lionsgate,” said Palen. “We’re thrilled to launch this initiative with the U.S. tour of The Hunger Games exhibition, which celebrates the world of The Hunger Games and offers Hunger Games fans an extensive behind-the-scenes look at the movie-making process.”
As part of this partnership with Thinkwell, Lionsgate has brought in company veteran Jenefer Brown for the newly-created post of Senior Vice President, Branded Attractions. With over 10 years of experience in the field, she will oversee the Exhibition project, and “will explore additional theme park attraction and other location-based entertainment opportunities” not just for this franchise, but for all of Lionsgate’s branded properties.
Well, there’s no theme park confirmed yet (thank goodness?), but this exhibition sounds like an amazing opportunity to immerse ourselves in the world of these movies and learn about the filmmaking process without completely missing the point of the books by glorifying the excesses of the Capitol.
What do you think? Will you be rushing in to buy a ticket once they go on sale? Tell us in a comment!
Source: Lionsgate Publicity