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Lionsgate Dashes ‘Mockingjay’ Trailer Hopes

Final-Poster

Fans that were hopeful for a Mockingjay trailer landing next week on 9/10/14 can stop hoping. Lionsgate posted across social media channels that next week’s debut is actually the final poster, not the trailer.

What is your reaction to this bit of news?

About Crystal

A 35 year-old mom to two living in Honolulu, Hawaii, Crystal Watanabe is co-author of Yum-Yum Bento Box: Fresh Recipes for Adorable Lunches.
  • http://www.jabberjays.net/ Crystal

    I feel like a deflated balloon at this point.

    • SPM

      I gotta give you credit, Crystal. If I was worried about fan sites sugarcoating the state of things because of their arrangements with Lionsgate, I wouldn’t be after reading your headline for this item. 🙂

      • http://antovolk.tumblr.com Anton Volkov

        other sites had the info up too…

        • SPM

          Good for them, I guess, but I consider JJ to be my THG “home.” Our Lady of Perpetual Truth-Telling hasn’t let me down yet – however effectively she might troll me on certain Peeta-related issues. 😉

          • http://www.jabberjays.net/ Crystal

            HAHAHA!! That seriously made me LOL.

          • Jackson Brooks Sharpe

            SPM I think it takes a true believer to doubt. And I’m so glad you appreciate our humanity. You have faith to know we are diehards at heart and our concerns are legtimate and they by no means mean we aren’t loyal to THG. I’m all about getting your feelings out in the open. No need to pretend. LIonsgate is a god we can’t talk bad about.

          • SPM

            Jackson – definitely. If you guys were still trying to act all happy happy joy joy about this it would feel false. The fact that the mods display the same frustrations we regular folk do is reassuring to me, in a way. Maybe I just need to vent now and put it behind me so I can enjoy the movie when it comes out.

            Btw, that is such an interesting statement you made about how doubt can sometimes be born of true belief. Wise words, those.

          • http://www.jabberjays.net/ Crystal

            Well, to be fair, I have tried to be very positive about what they DO release, but it just can’t cover up the fact that there’s been so little Katniss and no trailer. 🙁 So while what they’ve been putting out is good stuff, it just isn’t enough to negate the absence of Katniss!

      • http://www.jabberjays.net/ Crystal

        I’ve got a bit of air back in my balloon now, hoping that the reason they deleted it all is because it was unintentionally not enough info. KEEP HOPE ALIVE. lol

  • Lutece

    The only surprise is that it is the last of the posters.

  • Carla

    should be noted that they also tweeted it, but the tweet was deleted almost immediately.

  • Pulchritudinous

    Not a surprise to me since I kept my expectations low. I’m surprised that LG revealed that it will be a poster. Well, at least Nina confirmed on her Twitter that a trailer does exist, but I’m still not wild about this marketing so far as I should be.

    • SPM

      My disappointment with the marketing has long since given way to apathy. My larger problem is that I’m starting to lose faith in the movie itself, wondering if they’re trying to hide a lackluster final product as long as possible.

      • http://www.jabberjays.net/ Crystal

        I find that so completely sad, SPM, mostly cause when I think of loyal fans, I tend to think of you and of course, myself. And in the last few weeks I’ve felt that apathy too. Don’t get me wrong, I think the marketing has been fun, but it’s just all so late. It’s not a case of better late than never for me.

        • SPM

          What a nice compliment, thank you. 🙂

          To turn things a little more optimistic, I’ll add that I’m not ruling out the possibility of the movie being so awesome that it blows me away – even if these marketing bungles have lessened my desire to find out.

          • Carla

            eternal optimist that i am, that’s what i’m holding on to: that no matter what they throw (or don’t throw) at us from here until november, at least the movie will be amazing. i trust francis and nina… i don’t necessarily trust lionsgate to do them justice. not at this point.

          • http://www.jabberjays.net/ Crystal

            That’s actually how I feel too. I think the movie will be amazing, so I don’t have fears that Lionsgate is hiding a crappy film, I’m just confused over their marketing timeline. By now they must be aware that they’re upsetting their fanbase (ironic since their campaign seems tailored for fans) and yet they still keep going on the same path. I mean, when I saw Katniss’ back on the poster yesterday it felt like a slap in the face almost. Sure, I get the teasing component, but that’s not how you effectively tease people.

            You release the Batniss poster in early summer where everyone can see it. It’s an AMAZING poster… with the right release timing. I think tons of general audience people would have seen it and gotten excited for “Hunger Games 3” and then to have Katniss turn around in September? Amazing.

            Having these two posters split up by only a week? It seems like a complete waste of a great idea.

          • katniss_legacy

            I agree with everything you stated in this response.
            Like I have been in school and I got home and saw it and didn’t have enough time to really take it in and keep talking about. I saw it, studied it, posted it on my fan account and quickly shared my love and exciment for it and what Wednesday might be and then pushed it aside.
            Had it been the summer, I would have talked about it for days, especially when the expectations of a trailer then were not so high as they are LESS THAN 3 MONTHS away from a blockbuster movie expected to break records.
            And I think the movie will be amazing, no doubt. But I just wished they planned this better because as you said although it is tailored for fans it is upsetting us.
            Unless their plan is for everyone to go
            “Where is the Mockingjay trailer?!”
            And have that spread so people notice the movie that way, which would be a really bad idea.
            I just hope it comes around by the end of this month!

      • Pulchritudinous

        I’m sure Part 1 will be fine (as Mockingjay is definitely Francis’s favorite book based on interviews so there will be a lot of passion from him put into the films), I just hope the quick post-production schedule doesn’t lessen the quality of the film. They’ll probably be working on post until at least late-October. At least they’ll have more time to work on Part 2 and that’s the most important film in the franchise, IMO.

        • SPM

          Wow, less than a month before premiere date seems crazy late for post-production.

          I watched I Am Legend for the first time in a while last night and was pleasantly reminded of how much I like FL’s filmmaking style (I’ve long adored Constantine). It’s worth remembering that with him at the helm, this thing can’t be a total loss – he’s too good an artist for that. It might just be that, if anything, I need to detach some of my particular story/script expectations from the final result.

        • http://www.jabberjays.net/ Crystal

          Not that I’m some pro that knows everything about movie making, but surely there’s enough footage without CGI to cut a great trailer? I mean just how much of Part 1 were they filming earlier this summer? If they can turn those propos around in a couple months, I would think they can produce something that doesn’t have heavy VFX??

          • http://antovolk.tumblr.com Anton Volkov

            I know they for unfinished shots that are used in the trailer the VFX team actually fast track those one trailer’s all approved and ready.

        • kathy

          I truly hope that the movies are true to the book. Katniss and Peeta deserve to be remembered. They fought so hard for each other. Their children are their legacy. No more Hunger Games are their legacy.

      • Louise Mossige

        Yeah, that’s about what I’ve been thinking lately, too,

  • Luis D.

    The thing is that they will still get a lot of money for the movie. So they can play the fans like that. But I had too much of this. And just to think that they may even try to repeat this chaotic marketing with the second half… Maybe splitting wasn’t such a good idea after all.

    • http://antovolk.tumblr.com Anton Volkov

      you’re forgetting that fans only make up a small % of the total box office. Fans will go anyway, there is virtually NOTHING for the non-fans/general audience at the moment, who by the way were the reason why CF was so huge.

      • Luis D.

        Then I just hope they see what they are doing. Because not meeting our expectations is one thing, but ignoring us and avoid any communication is crossing the line. I can’t believe that this series has come to this.

      • Sagittaria

        And that is a major problem in my eyes. I was asked by friends (not in the fandom) if there is even a movie this year. No/almost no marketing for non-fans/general audience or too late marketing will only bring less attention for the movie and so less money from the non-fans.

      • http://www.jabberjays.net/ Crystal

        Do we, though? Diehard fans tend to go see the movie over and over. I mean I myself am the equivalent of about 3-4 “general audience” members when you take into account how many times I go.

        • http://antovolk.tumblr.com Anton Volkov

          You can’t get to $400 million domestic and $900 million worldwide only from diehard fan repeat viewings. Sure direhard fans of other YA franchises tried to do the same thing, but still no huge level box office success. IMHO why CF was so successful because the non-fans, the non-book readers, the non-YA, hell the people who HATE YA went, the marketing especially that SDCC trailer was promoting the movie as a big event on the level of Transformers, Marvel films etc.

    • sdafun

      Its funny how every says this marketing campaign is a failure, or playing the fans etc. Yet I’ve noticed the buzz around MJ is immense, and the fans keep wanting more and more.. and we get more hyped and more hyped. I would say this is VERY successful marketing. It’s got all of us fan on our knees waiting for more.

      • http://www.jabberjays.net/ Crystal

        Except that’s not actually our primary concern. Our concern is that if you’re not a fan, you basically don’t really know the movie is coming out. I mean I suppose people will still go when a trailer eventually comes out, but I feel like more people put it on their mental list to go when they’re constantly barraged with trailers and promotion, yet all the promotion has been narrowly pointed towards FANS. The propos didn’t even say “The Hunger Games” on it, only presumed people would know what it is. So the big question come November will be, will the box office be just as big as Catching Fire?

  • Luis D.

    And one more thing: the anger is not the fact that is a movie and that “is an obsession” but how poorly Lionsgate is treating the fans. I really had enough. This is the same anger that I felt towards the Capitol when I read the books

  • Jember

    I think they’re purposely doing this so we will feel like the rebels did in the book when it took so long for them to see Katniss.

    • Louise Mossige

      People keep saying that it took so long for them to see her, but I don’t remember that being a big point in the book? How much time passed anyway, between her destroying the Arena and her propo in D8?

      • Luis D.

        But every time someone says that I flip out because the book is literally all her.

        • Jackson Brooks Sharpe

          I TOTALLY AGREE. I feel like people forget that the book is from her point of view. It literally is about Katniss, and people are excited about the movie, but the heart of the movie has been MIA.

      • Carla

        they go to D8 in chapter 7. that is, 25% into the book. comparatively, i think we’re WAY past that mark, if they’re doing this “in real time.” especially since we’ve already gotten rebel propos (which in the book happen AFTER D8) months ago.

  • Louise Mossige

    Well, they got me this time. I got my hopes up, stupid me. Won’t happen again.

    • Jackson Brooks Sharpe

      Gosh as a writer for MJ I hate seeing fans feeling like this, but if it helps I’m right there in the boat with you.

    • SPM

      You weren’t stupid for having reasonable, common-sense expectations. But for your own peace of mind you may want to bury them going forward. 🙂

      • Louise Mossige

        Thanks guys – I will (and I honestly thought I had) 🙂

  • katniss_legacy

    I feel like if they want Mockingjay to “break records” than they should release the trailer by the end of this month. If they wait too long then there won’t be enough time for news sites such as Entertainment and Fan site like you guys to start buzz and draw in a lot of new fans.I really hope they latch on a full length trailer to The Maze Runner, because that’s their opportunity to put it out with a similar movie that is probably going to draw in a lot of fans and not wait too long.

    The only thing giving me hope that they are actually going to release a trailer is when Nina Jacobson replied to a fan asking about the trailer and she said “Don’t worry, not much longer”
    But it seems her definition of long is different than all of ours.

    • Jackson Brooks Sharpe

      I agree and I don’t see the harm in giving us a date for trailer release. They know people are upset, I just don’t get the point of it all.

  • Carlos

    Honestly guys, I really do believe that Lionsgate hasn’t released the trailer not because of its “crappy post production”, but because they want to wait to build up the anticipation. I know we are so close to actually movie premiere date but if it was really because they are still editing the movie, then Elizabeth Banks wouldn’t have seen the movie already and Francis wouldn’t have been reflecting on it.

    Plus, do you guys think that as a surprise, they will release the trailer on Wednesday coupled with the Katniss poster? And how do we know that this all wasn’t a hack that someone did to the Lionsgate account? If you’ve noticed, none of the Hunger Games account have posted this information in any media. It was only lionsgate and they were quick to delete them. Following that, Nina saying to people on twitter to “hold on not much longer” is definitely a sign that a trailer on Wednesday is definitely highly likely.

    • http://www.jabberjays.net/ Crystal

      I think it’s still possible that we’ll get a trailer since they did delete all the social media posts. I’m just trying not to be TOO hopeful. I’ll just leave a little spark of hope and nothing more.

      • Carlos

        Yes! We should all have a little hope and see what happens. We all know that lionsgate knows how frustrated we all are, especially Nina Jacobson who got some tweets of desperation from us in the past. This would be a good opportunity for lionsgate to “Wow” us and pretty much settle our anger down a bit.

    • Carla

      i hope they release the trailer soon (it IS possible it could be on wednesday, or it could just be some other day– i don’t mind, if it’s soon). but if they ARE planning on it, i just don’t see why they can’t just tell us; it would make a lot of people feel a lot better about this.

      • Carlos

        Totally agree with you that they should tell us in advance what exactly they are releasing on Wednesday. I have been so vigilant with thehungergames twitter account and the Facebook account so much seeing if they release any news. I have a good question: For the teaser trailer we got, how long did it take for Lionsgate to tell us we were getting a teaser trailer at midnight before it actually got released? I don’t remember, but I do know it was pretty close to when it came out.

  • Tired Katniss

    I was very wary yesterday that the Sept 10 tease would be a trailer so when this happened today I was more prepared for it. But the only reason I was wary was because there have been SO MANY teases of teases of teases along the MJ1 journey and I’ve had to emotionally distance myself. They’ve taken it too far and removed a lot of joy out of being a fan this year. I hope that next year can be more fun.

    • Jackson Brooks Sharpe

      I’m so sorry you feel that way, and I totally know what you are talking about. The thing is we all really want to be excited about the movie. We all truly do, but we have seen so little, so there’s not much to go. It’s a legitimate issue, and people are saying fans are being “negative” and I completely disagree.

    • Jared Beasley Sharpe

      I give you a big amen on this. I mean, you hit the nail on the head by saying, “they’ve […] removed a lot of joy out of being a fan this year.” I think really that’s what we all are missing. Being a fan gets its value from us feeling like we are a part of the movie’s journey to the screen. We are supposed to feel included and excited, but lately I’ve very much felt like an outsider who isn’t privileged to know the inside scoop on what’s going on.

      • sdafun

        I don’t understand why we all have to know everything about this movie? Do you want to be surprised at all? Do you want anything left to your imagination? I don’t need to know the whole movie before I see it, I’ve already read the source material so many times. This market campaign is doing exactly as it intended to do. Hook, Tease, and Reel in. Pretty much every hunger games fan is on the edge of there seat waiting for news everyday (While in the mean time talking to EVERYONE they know about MJ) I would say that is pretty successful marketing.

        • http://www.jabberjays.net/ Crystal

          Actually, all I seem to do lately is talk to my Hunger Games friends about how frustrated I am. Without any trailers, there’s really no point talking to casual fans about the “inside scoop” marketing.

    • Whitney

      This. Is. Everything. I. Feel. Thanks for that. Last year was so much fun and the marketing was so great and it made me even more excited for the movie… So much so that I saw catching fire multiple times. This year has been NO fun at all. I feel detached from it. It’s way too little, way too late. I’m looking forward to the movie but not like last year. And if fans aren’t excited, the general audience isn’t going to go for it at all. I think Lionsgate is going to get a wake up call at the box office and are going to really regret their crappy, nonexistent marketing plan as much as we do now. Which sucks because I was just as proud as Lionsgate probably was that CF was the #1 movie. But I don’t see how that will happen this year…

  • Amy

    I am trying not to think the worst, which is that we don’t have a trailer because the movie is terrible. To console myself, I watch Catching Fire and that helps. It’s a wonderful movie and so beautifully shot. Renews my hope for another great movie from Francis. On a lighter note I would be ok with no trailer if they gave us another Peeta propo. Give me more Peeta because I know I won’t get much in MJ1. 😉

    • Carla

      good idea! i definitely feel like i need a re-watch, too. i trust francis, and i know that the movie will be great, and if i re-watch CF i know i’ll feel better about this.

  • Berry

    Buttercup.
    CALLED IT.

  • MikeTX62

    As I understand it, they just said that this would be the final poster. They DIDN’T say there wouldn’t be another trailer. The movie premieres in November, so there’s still plenty of time.

    • http://antovolk.tumblr.com Anton Volkov

      For a main/theatrical trailer premiere not really. For a final poster, sure.

      Also remember they’re probably planning to get a 1-minute final trailer out with Interstellar or something.

    • Carla

      going by the usual movie standards, they still have TWO trailers left to go, though, at the very least: the full theatrical trailer (2.5 minutes long), and one last minute-long trailer, usually released about a month before the premiere. (that is, not counting a possible international trailer in-between). it’s not that it’s impossible for them to release the two in quick succession, but it does make things more complicated for theater distribution. they’re cutting it close this time around.

      • http://antovolk.tumblr.com Anton Volkov

        Don’t think there will be an international trailer for this, one thing LG gets right is consistency across all markets.

        • Carla

          i’m just going by what they did for the first two movies in the franchise– both of which had international trailers, and a third “final” theatrical trailer. i’d expect them to do the same with this one, which is why i’m confused as to their timing this time around.

          • http://antovolk.tumblr.com Anton Volkov

            Aside from those trailers made by the Japanese distributor, not Lionsgate, for CF (dunno if they did one for HG), there were never international trailers for HG and CF released by Lionsgate – by international trailer meaning a different trailer only released for a non-US audience and not released/shown in cinemas in the US (example being the international trailer for Star Trek Into Darkness http://youtu.be/jJMYAJ3_0uw, for the US only they released this trailer a few weeks later: http://youtu.be/5ec_rPApKCA). The theatrical trailers for both (and their accompanied 90s “cutdowns” that are usually released internationally, hence the mix up) were identical all around the world. Although when the theatrical trailer debuted for CF on Yahoo the non-US versions (UK, France etc) were mistakenly called International Trailer .

            Trailer naming etc is such a complicated thing. Just trying to clear up based on what I know 🙂

  • http://antovolk.tumblr.com Anton Volkov

    Also, am I the only one thinking releasing your FINAL poster before even your main theatrical trailer is strange…
    My theory, both go out on Wednesday

    • Carla

      let’s hope so!

  • Chandler Massey

    I just read this things now since I’m having my review class awhile ago and I was really upset now. Even with the last poster of Katniss, I was totally disappointed. I just told my friends last night, actually including those people in my organization, to stay tune for the Mockingjay trailer this coming September 10. How would I tell them it’s another lousy move of Lionsgate’s Marketing plans?

  • Noveon

    I wonder if “final” poster means the one that we’ll see in movie theatres when the movie will came out and on DVD/Blu-Ray covers…. I’m very interested in seeing it if it is so

    • http://antovolk.tumblr.com Anton Volkov

      Indeed

    • Carla

      yeah, they really need a general, “non-character” (unless it’s katniss) poster. otherwise what are they going to do for the DVD/BR cover? either way i’d love to see a more general poster for the movie, of the “tribute parade” type from the first movie or even the IMAX one for catching fire… but if this is going to be the last poster, then i’m not so sure we’ll get that.

  • Chandler Massey

    I just noticed now that they have already changed the title of the official teaser of the Mockingjay Part 1. From “Our Leader The Mockingjay – Official Teaser Trailer” to “The Hunger Games: Mockingjay Part 1 – Teaser Trailer”.

  • Memeeverdeen

    I give up!!!!!

  • Hannah Charles

    what the hell dude! we have been waiter for a trailer since forever
    i honestly don’t know what i’ll do until the trailer is actually release.
    it’ll be november before we see one on tv

  • kathy

    It sucks!

  • http://www.magicmooncat.deviantart.com/ Abigail

    I don’t doubt what that tweet says, and I’m not expecting any more than a poster on that day, but has anyone seen this? https://twitter.com/ninajacobson/status/507652847543283714
    And maybe anyone fretting over the quality of the trailer and the final product and the amount of time we’ll wait to see anything could have a look at Nina’s other response tweets and they will inject hope into you 🙂

    • Sagittaria

      The question is what does “Not much longer” mean? A few days, a week, two weeks? The statement “Not much longer” can be interpreted in different ways. For me it means maximum 3 weeks. For other people it means a few days or a month. So what does “Not much longer” mean for Nina?
      The quality of the trailer was never a problem for me. I´m sure the trailer and the movie will be great, but even if they the trailer is great I´m starting to have a feeling of apathy. I will see the movie and I´m sure I will love it but I´m sadly starting to get to a point where I´m not really interested anymore if we even get a trailer or not.
      I loved the marketing campaign in the beginning with the capitol announcements and the hacking, but then it become really silent and the things they released were “strange”. I mean an app they announced with pics from around the world and then this app doesn´t work in many countries (many in europe and south america) bc off legal problems?
      And like it was said before I don´t think Lionsgate will earn so much with this movie then Catching fire bc many of the Non-Fans and non-Ya readers don´t even know there will be movie this year or are not impressed with the short teaser they saw so far.