Lionsgate has partnered with lip-syncing app Dubsmash to launch an official The Hunger Games channel. Available in 28 territories around the globe from today, the app will be running soundboards from each Hunger Games film. To begin with there will be 22 sound clips with a further 4 to be released leading up to The Hunger Games: Mockingjay Part 2. We’re guessing these last four will be iconic lines from the final film in the franchise.
Rachel Masuku, Digital Marketing, Lionsgate UK said “We are really excited about this activation with Dubsmash as it puts us in the most current social space and truly engages with our fans celebrating The Hunger Games Series. We have the most vocal fans of any film franchise, who have been on this journey with us from the start. Our overarching strategy for the release of The Hunger Games: Mockingjay Part 2 was absolute celebration of the franchise and there is really no better way to bring all elements of the film together and for our fans to be part of The Hunger Games.”
Roland Grenke, co-founder and CEO of Dubsmash said “By partnering on this campaign, we will help Lionsgate to actively engage with The Hunger Games fans at an international scale. This will be one of the largest campaigns we have done so far and we are very much looking forward to it.
Furthermore, by participating and sharing your Hunger Games dubs with The Hunger Games UK Facebook or tweeting @HungerGamesUK you could win prizes including tickets to the Mockingjay Part 2 UK premiere in London. Terms and conditions here.
May the odds be ever in your favour!