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Lionsgate Execs Talk ‘Mockingjay’ Filming, Marketing and More!

hunger-games-postersTo accompany the amazing reveal of the official The Hunger Games: Mockingjay Part 1 logo, several Lionsgate execs involved with the franchise spoke to Variety about the success of Catching Fire, and what’s coming up for the next two movies. Some very interesting details were revealed in this article!

Tim Palen, aka the man behind the excellent marketing campaigns for the first two movies, explained that they’ve worked the franchise as one long project, and reiterates their focus on international marketing:

“When we started, we decided to look at this as one big movie that’s eight hours long,” notes Tim Palen, the architect of Lionsgate’s marketing effort. “Otherwise, it’s going to be kind of overwhelming to do a new campaign for each movie.”

“A big part of the second film was growing the franchise, and the greatest potential was international,” he says. “We did a major presentation to distributors in Cannes, and did six premieres outside the U.S. And we still have room to grow. We’ve matched ‘Iron Man 3’ on domestic, but we can do better on international.”

Erik Feig, production president at Lionsgate, had some comments about Katniss as a cinematic icon:

“Not since Luke Skywalker shot into the Death Star has one person had that kind of impact in a franchise film.” […] “What I really love about how (the 23-year-old Lawrence) plays that character is that Katniss is larger than life and yet she wears her emotions in a very relatable way. She’s not a superhero by any stretch — she’s all too human in the face of extreme conditions — and she faces them with the presence of mind that we all wish we had.”

The article also reveals that the film will have a presence at Cannes in May, and at San Diego Comic Con in July (rest assured, will be present at the latter to bring you all the details!). On top of that, Feig announced two locations they will be filming at in Europe: Tempelhof Airport in Berlin (excuse me while I do a little “they’re filming here!” dance 😉 ), and a series of apartment complexes in Paris.

“We (looked for) big buildings that have been around forever. We kept coming back to classic war movies, and we started thinking we should look into Europe.”

There’s plenty  more details like this scattered throughout the article, so be sure to give it a read! It’s fantastic that we’re already getting so much info about Mockingjay. Looks like it’s going to be another crazy fun year filled with Hunger Games surprises! We can’t wait. 🙂

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