In an article published on Publishers Weekly, Jim Milliot rationalises that the rise in sales in 2012, caused by The Hunger Games trilogy, is part of the reason why sales dropped in 2013.
The sales performance in 2013 reflects in part the huge impact that the Hunger Games trilogy had in 2012 when the series gave a big boost to sales of children’s hardcovers and e-books. Without Hunger Games, sales of children’s hardcovers were down 14.3% in the first 10 months of 2013 compared to the same period in 2012, while e-book sales were down 34.9%.
Milliot also attributes the popularity of buying The Hunger Games novels in eBook form to making the eBook a more prominent factor in the children’s book market.
The popularity of Hunger Games in e-book, however, helped to make e-books more of a factor in the children’s market than they have been in the past.
One of the more interesting things about the article is this graph, showing which formats teens prefer to use when reading:
To read the full article, which includes an interesting table on Most Popular Children’s Categories, click here.
Do you prefer reading novels in print, or as an eBook? Feel free to comment below; I would love to hear your thoughts and opinions.