VIDEO: Studiocanal Germany Finally Blows Up President Snow Monument #Snowfall

The day has finally come and man, how cathartic does it feel! In one of the most genius works of marketing to arise from four years of Hunger Games promotion, German distributors, Studiocanal, carved President Snow’s face in to rock and then asked people to use the hashtag #Snowfall. When the hastag bar had reached 100% they would blow it up!

So enjoy seeing Snow’s power crumble in a mightily visceral and history-reflecting way!